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Co-founder and Photographer at PF Casamentos, specializing in documentary wedding photography, delivering a unique and personalized experience for each client.
Responsible for communication and marketing strategies, both online and offline, ensuring brand consistency, audience engagement, and effective lead generation.
Key Responsibilities:
Conducting wedding shoots and pre-wedding sessions, focusing on capturing authentic, spontaneous, and timeless moments.
Overseeing photo editing and post-production, ensuring artistic and technical excellence in all client deliveries.
Creating engaging social media content—including posts, reels, and videos—to enhance brand visibility and foster community engagement.
Producing and editing wedding videos and albums, providing clients with a complete and memorable storytelling experience.
Designing, developing, and maintaining the PF Casamentos website, ensuring a seamless and visually appealing user experience.
Planning and executing email marketing campaigns and crafting promotional materials for Meta Ads and Google Ads, optimizing reach, engagement, and conversion rates.
Worked with the marketing and design team on developing comprehensive digital strategies, including email marketing, social media, digital ads, motion graphics, and responsive websites.
Used Figma to collaborate with global teams, creating interactive prototypes and functional layouts that facilitated communication and project delivery.
Contributed to the design of campaigns for global brands and e-commerce projects, boosting engagement and online conversions.Collaborated directly with brands such as Gpen, StundenGlass, Alpha Fit Club, BeniGro, Nexgen Flight Solutions, DoForms, and DSBLS, developing innovative visual solutions aligned with digital strategies.
Key Contributions
Gpen: Developed Google Ads campaigns and proprietary e-commerce content, along with email marketing campaigns focused on promotions and brand communication.
Stunden Glass: Created digital ads and campaigns for e-commerce, with an emphasis on increasing conversions and strengthening brand communication.Alpha Fit Club: Creative development of campaigns for digital media and email marketing, enhancing the brand's reach and engagement.
BeniGro: Designed social media posts, reinforcing the brand’s mission to connect personal values with financial goals through a humanized investment portfolio.
Nexgen Flight Solutions: Contributed to the creative development of the mobile version of the website (nexgenflightsolutions.com), focusing on usability and responsive design.
DoForms: Created the brand’s Community Guidelines, and developed creative content for social media posts (videos and static pieces).
DSBLS: Designed online ads and email marketing materials, ensuring a cohesive and impactful visual communication.
Responsible for internal communication, with a strategic focus on developing campaigns aimed at employees, using both online and offline media. Led the creation of the Culture Guide launch project for Paraná Banco, which included a live event on Workplace (Facebook) featuring a live band performance to engage and celebrate the team. Additionally, I organized and executed a Christmas campaign that brought the holiday spirit to Curitiba and the metropolitan region, promoting year-end activities to employees who were working from home due to COVID-19.
Created creative and impactful visual assets to engage employees while aligning communication strategies with the bank's institutional goals. Collaborated with various departments to ensure consistency of visual identity across all platforms, fostering effective communication that reinforced the company’s values and organizational culture.
Designer responsible for communication across Juno’s digital environments, creating visual campaigns to engage users and strengthen the brand.
Creative development of digital campaigns and campaigns for trade shows and events, in collaboration with the sales team, to promote the brand and its solutions.
Designed and developed Landing Pages (LPs) and Hotsites using Webflow and WordPress, ensuring responsive designs and user-focused experiences.
Produced social media designs (Facebook, LinkedIn, Instagram, and Google), creating visual assets to enhance the brand’s online presence.
Motion design and video editing for promotional and institutional campaigns.
Responsible for the creation of websites, social media content, and motion design for HTML5 ads, delivering visually engaging and high-performance materials for digital marketing campaigns.
Developed video cases and handled sound and video editing, ensuring quality and consistency across multimedia projects.
Occasionally contributed to creative development for offline media, aligning branding and design across digital and traditional channels.
Collaborated on projects for renowned brands, including Vodafone, Warung, Madero, Colcci, Cozinhas Itatiaia, James Delivery, Jeronimo, TribalTech, VTEX, and Vinho Fácil.
Manager responsible for coordinating the Motion team, overseeing projects, and integrating with other teams. Duties included art direction, budgeting, online campaigns, video editing, and ActionScript development. Worked with brands such as HSBC, Microsoft, Warner Bros, and Magazine Luiza.
